What is SEO?
SEO is an acronym for Search Engine Optimization. The term is used to describe the marketing technique of organizing a
website in such a manner as to enhance its chances of being ranked in the top results of search engines.
With more than 85% of web traffic driven by
the
major Search Engines, SEO is paramount to ensuring people can find your
website. With the growing sophistication of the Internet, and
millions
of pages added and updated every day, it is not an easy task to ensure
your site gets noticed by the right audience. Simply using
keywords that seem most obvious to you is usually not very effective
due to the flooding effects of common words and phrases. Specialized
software is required to monitor the ever-changing climate of Search
Engines and search activity to discern what keywords to use and how to
use them. There is a growing
niche of consultants and firms who specialize in this service, including us.
A number of factors
are important when optimizing a website:
1. Content Integrity: including the content,
structure, and meta-tags.
2. Link Integrity: how many other sites link to your site, and how many other sites link to those sites.
3. Keyword Optimization ...
4. Submission Strategies ...
