Client: AdBarter Group Inc.
Timeline: 10 months
Company Profile:
Ad Barter Group pioneered a unique model for selling advertising into print and web magazines.
Problem:
AdBarter was enormously successful selling advertising, but required a very sophisticated system for managing the ad sales and thousands of multi-level consultants. The commission system was especially complicated.
Solution:
We provided consulting services for their project plan, brand decisions, and software acquisitions. Rather than buying software...